Tools

Models that show their assumptions.

Every tool here uses the numbers you enter and prints the arithmetic. None contains an industry benchmark we did not measure. New tools are published only when their method is written down and reviewed.

Live

Cost per signed case model

From monthly spend and your stage conversion rates to a fully loaded cost per signed case, with sensitivity to each stage.

Open the model →
In development

Intake capacity planner

How many screened inquiries your reviewers can absorb per month, and where spend stops producing cases.

In development

Search opportunity estimator

Intent-class demand from your own Search Console and Keyword Planner exports, without invented volumes.

Next step

Start with a diagnosis, not a proposal.

A strategy session is a working review of your current acquisition: where inquiries come from, where they leak, and what a signed case actually costs you today. You leave with findings whether or not we work together.