The compounding asset in birth injury is content a parent can trust and a search engine can verify.
Organic visibility for birth injury queries is slow to earn, expensive to fake and very hard to displace once held. The firms that hold it publish content that is accurate about causation, reviewed by people qualified to review it, and structured so that search engines and AI assistants can cite it correctly.
What we build
Architecture by intent, not by keyword count
A small number of authoritative cornerstone pages (how birth injury claims work, how records are reviewed, how to choose an attorney) supported by focused condition and process articles, with internal links that follow how a family's questions actually progress. We consolidate duplicate intent instead of publishing a page for every phrasing.
Condition content that is honest about causation
Explainers for HIE, cerebral palsy, brachial plexus injury and related conditions, written in plain language, sourced to NIH, ACOG, AAP and peer-reviewed literature, and explicit that a diagnosis is not evidence of negligence. Every medical claim carries a source, and every page carries a review status. Content without qualified review does not publish.
State content only where it is true
State pages are published only for jurisdictions where you practice and where limitations periods, pre-suit requirements and special programs (such as Florida's and Virginia's birth-related neurological injury compensation programs) have been verified against primary sources and reviewed by a licensed attorney. We do not mass-produce fifty near-identical pages.
Technical foundation
Crawlability, indexation, canonicals, structured data that reflects visible content (Organization, Article, FAQ, Breadcrumb; never fabricated reviews or credentials), Core Web Vitals budgets, accessibility and a content inventory with a recommended action for every URL.
AI-assisted discovery
Families increasingly ask assistants rather than search engines. We maintain a question set per topic, test how assistants answer it and whether your content is cited, and document results with dates and limitations. We do not claim citation rankings, invent AI search volumes or use hidden text aimed at crawlers.
What we report
- Impressions, clicks and rankings for the intent classes that matter, from Search Console, not estimates.
- Organic inquiries, screened inquiries and signed cases attributed to organic entry pages.
- Content inventory status: published, in review, scheduled, retired, with review dates.
- AI assistant citation tests, with method and date.
Start with a diagnosis, not a proposal.
A strategy session is a working review of your current acquisition: where inquiries come from, where they leak, and what a signed case actually costs you today. You leave with findings whether or not we work together.