Medical malpractice marketing that respects how few inquiries become cases.
Misdiagnosis, surgical error, medication error, anesthesia, hospital negligence, birth injury. Every one of these begins with a family who is certain something went wrong and a firm that has to find out whether the standard of care was breached and whether the breach caused the harm. Marketing has to be designed around that gap.
Three constraints that generic legal marketing ignores.
Screening is expensive
Records review and expert consultation cost real money before a case is signed. Inquiry volume that does not survive the first screening conversation consumes attorney and nurse-reviewer time, not just ad budget. We optimize to screened inquiries and track the review cost per signed case.
State rules shape the funnel
Pre-suit notice, certificates of merit, expert affidavits, damage caps and limitations periods differ by state and change the cases worth pursuing. Campaign structure, landing pages and screening scripts are built by state, and legal content is reviewed by a licensed attorney before it runs.
Families are searching for answers, not lawyers
Most medical searches are informational. Separating medical-information intent from negligence and attorney-selection intent protects budget and keeps the firm from advertising to people who were not asking for it.
Search first, content as the moat, intake as the multiplier.
Intent-segmented search
Campaigns structured by case type and intent class, with exclusion lists that keep clinical-information queries out, call tracking that records stage outcomes, and offline conversion imports so bidding learns from screened inquiries rather than raw form fills.
Search campaigns →Reviewed content authority
Case-type pages, process explainers and condition content that is accurate about causation and reviewed before publication. Authority in medical malpractice is earned slowly and compounds; thin pages and overstated claims undo it.
SEO and content →Medically literate intake
A first conversation that collects the facts review needs, in the right order, without diagnosing or promising; written screening criteria by case type; records-request workflow; and a pipeline that makes attorney review capacity visible.
Intake systems →Attribution that survives long cycles
Signed cases in medical malpractice reconcile months after the first click. We keep first-touch, last-touch and assisted paths, match offline outcomes where lawful, and report assumptions and gaps rather than pretending the model is complete.
All services →One architecture, specialized by case type.
Birth injury
Our flagship specialization: HIE, cerebral palsy, brachial plexus and related claims, with the strictest screening of any case type.
Dedicated page →Misdiagnosis and delayed diagnosis
Cancer, stroke, cardiac and infection cases where causation turns on what a timely diagnosis would have changed.
Surgical and anesthesia error
Wrong-site, retained objects, nerve injury and anesthesia events, where records and operative reports decide screening quickly.
Hospital and nursing negligence
Falls, pressure injuries, medication errors and monitoring failures, often with institutional defendants and distinct notice rules.
Measured in signed cases, because nothing else settles the argument.
PI Marketing is built by the team behind WorkersComp Marketing, a workers' compensation agency. These figures are that agency's documented results, in workers' compensation, across live firm campaigns. They are the method's proof, not a projection for birth injury, where inquiry volumes are smaller, screening is stricter and case timelines are far longer.
Start with a diagnosis, not a proposal.
A strategy session is a working review of your current acquisition: where inquiries come from, where they leak, and what a signed case actually costs you today. You leave with findings whether or not we work together.